Meaning “fang” in Georgian, the native language from sisters-in-law and founders Natia and Tamar, Eshvi is a new jewellery brand launched past March during Paris Fashion Week after a creative and business partnership with Giselle Ganne, formerly head of silver design at Stephen Webster.
“The debut collection was inspired by the Art Deco Era and is divided into further sub collections to suit different moods and personalities: Jazz Glitz which is fun and playful, Gatsby Glamour which is more glamorous and New York which is more Rock ‘n’ Roll. Colours are bold and versatile suitable for day and evening wear”
Their stunning A/W 2013 collection hits the shops next August/September and as the fang not only refers to the brand naming but it’s also generally understood as a good luck charm used as a strong symbol throughout the collection, we sense already to be facing a very promising jewellery endeavour.
Shown below, great images from their very first lookbook.