Jewellery

“They are like samba and they swing so cool” – Hipanema jewellery S/S 2013

Think sandy beaches and subtropical climates, bodies tanned to perfection in jaw-dropping natural scenarios, think samba, bossa nova and alegria, candomblé, football-philia and favela, and yes, you are in Rio de Janeiro.

 “Tall and tan and young and lovely, the girl from Ipanema goes walking and when she passes, each one she passes goes ah” sings Carlos Jobim and Paris based jewellery brand Hipanema might be among one of the many brands that seek inspiration in the Brazilian complex mix of material cultures and yet, the result here presented is fresh, young, very appealing and commercially a sucess. After all, as the song goes “they are like samba and they swing so cool”.

The idea behind these bracelets, as Delphine, co-founder of Hipanema with partner Jenny describes, originated from the unpractical side of the Bonfim bracelets, a typical souvenir and amulet from Salvador da Bahia in Brazil. “I love wearing lots of Brazilian bracelets but having to tie and untie them one by one until they break became a bore“. Bonfim refers to the Senhor do Bonfim, a Jesus Christ statue located at Bahia’s most famous church and according to the tradition, the bracelets – or better said ribbons – must be wrapped around the wrist and made tight with exactly three knots. A wish should then be made for each one of them, and these must be kept secret until the bracelet worns out by itself. Indeed not a very practical item for the average fashionista: “after a couple of years it becomes diffcult to keep wearing the old discoloured ties and it’s not easy to match them with ones wardrobe” says Jenny.

Traditions aside, what is there to love in this jewellery pieces is their diversity of colours, the delightful mix of patterns and textures and their cool, unpretentious wearability, a perfect combination to casual outfits and beachwear. They are yes in our view still quite a shy re-interpretation of very popular designs, but should Delphine and Jenny’s thirst for the ethnical and the folklorical so continue, who knows what might come next. For the moment, cool and happy is more than enough and we are enjoying it.

MASSILIA

Bracelet MASSILIA – Cotton, Acrylic, Shells, Glass Pearls, Synthetic Fibers, Silver-plated Metal.

STRASS

Bracelet STRASS – Cotton, Acrylic, Glass Pearls, Synthetic Fibers, Silver-plated Metal.

IBIZA

Bracelet IBIZA – Cotton, Acrylic, Glass Pearls, Synthetic Fibers, Gold-plated Metal.

PAMPA

Bracelet PAMPA – Cotton, Acrylic, Glass Pearls, Synthetic Fibers, Gold-plated Metal.

MEXICO

Bracelet MEXICO – Cotton, Acrylic, Shells, Glass Pearls, Synthetic Fibers, Silver-plated Metal.

SAINT-TROPEZ

Bracelet SAINT TROPEZ – Cotton, Acrylic, Glass Pearls, Synthetic Fibers, Silver-plated Metal.

CUZCO

Bracelet CUZCO – Cotton, Acrylic, Shells, Glass Pearls, Synthetic Fibers, Gold-plated Metal.

CANNES

Bracelet CANNES – Cotton, Acrylic, Shells, Glass Pearls, Synthetic Fibers, Gold-plated Metal.

BOAVISTA

Bracelet BOAVISTA – Cotton, Acrylic, Shells, Glass Pearls, Synthetic Fibers, Gold-plated Metal.

AMAZONAS

Bracelet AMAZONAS – Cotton, Acrylic, Shells, Glass Pearls, Synthetic Fibers, Gold-plated Metal.

Website:

www.hipanema.com

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